Bushmead Homes


Shouldn't housebuilders' corporate identities not only look different but also demonstrate how the company is different?

Bushmead Homes | MMS case study

Take a close look at most housebuilders' logos.

Colour ways default to a predictable palette, with a smattering of non-descript graphics. Some become more familiar with the passage of time and exposure, but inevitably they converge into a forgettable collection.

So, if you want to stand out from the crowd, you face a dual challenge: to look different but also stand for something meaningful in a largely undifferentiated marketplace.

The identity we created for Bushmead Homes is all about portraying a vibrant business with a passion for building aspirational, individual homes for individual consumers.

  • Newly formed housebuilder
  • Need for relevant motivity differential
  • Highly campaignable
Bushmead Homes | MMS case study
Bushmead Homes | MMS case study
Bushmead Homes | MMS case study