Shouldn't housebuilders' corporate identities not only look different but also demonstrate how the company is different?
Take a close look at most housebuilders' logos.
Colour ways default to a predictable palette, with a smattering of non-descript graphics. Some become more familiar with the passage of time and exposure, but inevitably they converge into a forgettable collection.
So, if you want to stand out from the crowd, you face a dual challenge: to look different but also stand for something meaningful in a largely undifferentiated marketplace.
The identity we created for Bushmead Homes is all about portraying a vibrant business with a passion for building aspirational, individual homes for individual consumers.