Linden Homes

Why web design starts with research not the Mac.

Linden Homes | MMS case study

We believe in market research.

No surprise then that the Linden Homes website has been transformed by starting the process with the consumer, not the web designer.

Multiple focus groups were commissioned to understand user opinions and the idealised customer journey.

Net result, a quicker, more streamlined search process leading to a more satisfying website experience for the consumer.

And a more comprehensive lead management and marketing overview - via the CRM and analytical software integration - for the client.

Crucially, the research programme goes on: to identify small improvements to help improve conversion.

  • Top 5 UK volume housebuilder
  • Focus on developing the consumer interface
  • Essential role of research
Linden Homes | MMS case study
Linden Homes | MMS case study