The importance of simplicity in brand design
The task, to launch a new upmarket developer in the South East.
The name was a given. The key, to avoid the design cliche of defaulting to use the Greek symbol.
The Sigma symbol represents a mathematical sum : to us, Sigma Homes is the sum of adding three crucial elements of housing developments.
The typeface and colourways give a classic, qualitative feel.
The lower-case sigma symbol replacing the tittle of the ‘I’, giving a design mnemonic for the brand.
Simple. Subtle. Classy.