Sigma Homes


The importance of simplicity in brand design

Sigma Homes | MMS case study

The task, to launch a new upmarket developer in the South East.

The name was a given. The key, to avoid the design cliche of defaulting to use the Greek symbol.

The Sigma symbol represents a mathematical sum : to us, Sigma Homes is the sum of adding three crucial elements of housing developments.

The typeface and colourways give a classic, qualitative feel.

The lower-case sigma symbol replacing the tittle of the ā€˜Iā€™, giving a design mnemonic for the brand.

Simple. Subtle. Classy.

  • Newly launched brand
  • Need to establish a qualitative position
  • Need for recognisible branding device
Sigma Homes | MMS case study